The sales strategies like Outbound are now very less effective, many surveys says that connecting with a prospect now takes more phone calls and mails, call back rates are very less, and only some percentage of outbound sales emails are ever opened.

Way you reach a prospect has to be in a professional way. When you ask a Sales guy the best way of reaching a prospect, answer would be sending mails or calling but, as said it has become a very irritating way of reaching a professional.

The Future way for sales to marketing is need to have a very good and smart way of reaching. How do you move as the best way of approach in the part of sales world..?

That says social networks will be the answer.

LinkedIn, Twitter, Facebook and other social networks are the best way of finding a professional person. Before you reach any one the systematic process that requires the seller is, how to reach out the potential customers on social networks and spend some professional time with them.

It means understanding customer before you reach them. Here engaging customer gives you the smart way of working, it is adding value to the customer.

Social selling process:

  • I. Understanding the social platforms and creating your persona
  • II. Publishing content to suit your persona
  • III. Identifying prospects
  • IV. Listening
  • V. Approaching prospects and customers
  • VI. Engaging prospects and nurturing relationships

Each point will be playing a very imperative role in the social selling process. Social networks might be different but the process of approach has to be in a particular way.


  • Make Prospecting Easier
  • Gain valuable customer insights
  • Increase brand awareness and loyalty
  • Targeted ads can run with real-time results
  • Higher converting leads can be generated
  • Can Increase website traffic and search ranking
  • Find out what your competitors are doing
  • Depends upon the target content can share faster and easier
“You can’t sell anything if you can’t tell anything” – Beth Comstock


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Contact us.

United Kingdom – Head Quarters
Legacy Centre, Hanworth Trading Estate, Hampton Road West,
Feltham, Middlesex, TW13 6DH, United Kingdom
Tel : +44 2038074086
Fax : +44 (0) 2071839608
Email: contact@swayamdigital.com


The Platina, Office No. 1105 – 1107
B- Block, 11th Floor, Survey No. 136(P)
Serilingampally, RR Dist – 500032
Tel: +91 (0) 40 29803562
Email: contact@swayamdigital.com

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