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Content Driven Marketing

Content Driven Marketing is the successful marketing mode in this digital era. Inbound Marketing or Content Driven Marketing is creating the quality content and distributing across all social platforms. Putting your brand and services into words called content. Content may be in any form like white papers, Blogs, social media marketing or SEO. Inbound Marketing helps in generating leads that are more qualified, Increase your online visitors, Convert visitors into leads, Nurture leads with relevant content, Leads closure and Develop customer loyalty.

In Inbound Marketing, the quality content you generated and propagated brings leads, who then converts to paying customers.

When Inbound Marketing or Content Driven Marketing should apply?

Publishing the right content at the right time against each stage of a buyer’s journey is the formula here. Hence, Inbound Marketing is very useful at all stages of marketing and for all companies.

Our Inbound or Content Driven process:

  • The creation of key persona I.e. defining complete profiles of your ideal customers.
  • Research and identifying the social mediums like their blogs, forums where they spends more time.
  • Preparation of the buyer’s journey with the complete cycle as sound analysis on their complete profile.
  • Verifying your product against each stage of the buyer journey and preparing answer for the question ‘why a buyer will buy your product?’
  • With these hints preparation of the content which answers the pain points of the buyer at each stage.
  • Implementation of SEO assets such as keywords and tags in your content, which helps you to appear on the search engines.
  • The content you created can be in any form such as blogs, articles, white papers, eBooks, videos, webinars etc.
  • Preparation of content calendar to release the prepared content to the target audience according the schedule.
  • Applying our strong Digital Marketing strategies to strengthen the content created.
  • Develop free and paid means to propagate this content and reach target bulk audience.
  • Audience who goes through your content and CTA are considered as Marketing leads.
  • Lead Nurturing is very much essential. Nurturing these marketing leads with marketing material and converting them to sales leads then to final closure.
  • Reuse and modify the content based on the future needs and for future Inbound campaigns.
  • Analysing your achievements against the predefined goals and improve the process.


Digital Marketing Steps


Testimonials


“Working with Swayam Digital delivered superb drastic results in short time as a direct result of their efficiency and expertise. The quality and quantity of traffic driven from SEM campaign to our website increased exponentially. The team at Swayam Digital works together to deliver seamless, efficient and fantastic results.”

- Anonymous, HR Services Company.

“The technical overview and marketing analysis they completed for us was an excellent job, and the output from this has had a very positive impact on our organic ranking which is most extremely competitive in insurance industry.”

- Anonymous, Hurricane Insurance Coverage Company.

“Swayam team have consistently delivered for our AdWords campaigns. Their expertise and specialist knowledge optimised our campaigns and brought us remarkable results. After such lovely experience. I strongly recommend Swayam for your Digital needs.”

- Anonymous, Mobile Recycler Gaint.

“We have been very impressed with Swayam Digital’s methodology and approach to the paid campaigns we have run with them to date. They have also given us exceptional marketing insights into new trends in what is an ever-changing field. We can strongly tell that their expertise and enthusiasm changes our business face.”

- Anonymous, Mobile Recycler Gaint.

“Swayam Digital have been a fantastic Digital Marketing partner in not only helping us define and optimise our core objectives, but also in responding to the most tactical hurdles and new opportunities. Their market reports made easy to change our strategies timely and achieve good results. They’re good partners to work with.”

- Anonymous, Mobile Recycler Gaint.

“Swayam started managing our Digital efforts, but their approach to digital marketing and the results they achieved made us to take a decision to handover the digital marketing projects of our numerous other subsidiaries in different countries.”

- Anonymous, Largest e-Commerce products & solutions Company.

“swayam has made huge difference to our business with good work and knowledge of SEO and business-to-business marketing techniques. Our SEO rankings are better than ever and we are getting more people contacting us. They delevired high quality of work on time and in budget. We would highly recomended Swayam to any company seeking Digital Marketing”

- Anonymous, Accounting Software Provider.

Contact us.


United Kingdom – Head Quarters
10 Margaret Street,
London, W1W 8RL
Tel : +44 (0) 2038074086
Email: hello@swayamdigital.com

India
The Platina, Office No. 1105 – 1107
B- Block, 11th Floor, Survey No. 136(P)
Serilingampally, RR Dist – 500032
Tel: +91 (0) 4029803562
Email: hello@swayamdigital.com

To work with us, send your profile to careers@swayamdigital.com


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