Content Driven Marketing

Content Driven Marketing is the successful marketing mode in this digital era. Inbound Marketing or Content Driven Marketing is creating the quality content and distributing across all social platforms. Putting your brand and services into words called content. Content may be in any form like white papers, Blogs, social media marketing or SEO. Inbound Marketing helps in generating leads that are more qualified, Increase your online visitors, Convert visitors into leads, Nurture leads with relevant content, Leads closure and Develop customer loyalty.

In Inbound Marketing, the quality content you generated and propagated brings leads, who then converts to paying customers.

When Inbound Marketing or Content Driven Marketing should apply?

Publishing the right content at the right time against each stage of a buyer’s journey is the formula here. Hence, Inbound Marketing is very useful at all stages of marketing and for all companies.

Our Inbound or Content Driven process:

  • The creation of key persona I.e. defining complete profiles of your ideal customers.
  • Research and identifying the social mediums like their blogs, forums where they spends more time.
  • Preparation of the buyer’s journey with the complete cycle as sound analysis on their complete profile.
  • Verifying your product against each stage of the buyer journey and preparing answer for the question ‘why a buyer will buy your product?’
  • With these hints preparation of the content which answers the pain points of the buyer at each stage.
  • Implementation of SEO assets such as keywords and tags in your content, which helps you to appear on the search engines.
  • The content you created can be in any form such as blogs, articles, white papers, eBooks, videos, webinars etc.
  • Preparation of content calendar to release the prepared content to the target audience according the schedule.
  • Applying our strong Digital Marketing strategies to strengthen the content created.
  • Develop free and paid means to propagate this content and reach target bulk audience.
  • Audience who goes through your content and CTA are considered as Marketing leads.
  • Lead Nurturing is very much essential. Nurturing these marketing leads with marketing material and converting them to sales leads then to final closure.
  • Reuse and modify the content based on the future needs and for future Inbound campaigns.
  • Analysing your achievements against the predefined goals and improve the process.

Digital Marketing Steps


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Contact us.

United Kingdom – Head Quarters
10 Margaret Street,
London, W1W 8RL
Tel : +44 (0) 2038074086
Email: hello@swayamdigital.com

The Platina, Office No. 1105 – 1107
B- Block, 11th Floor, Survey No. 136(P)
Serilingampally, RR Dist – 500032
Tel: +91 (0) 4029803562
Email: hello@swayamdigital.com

To work with us, send your profile to careers@swayamdigital.com