Festivities in India mark the zeal and enthusiasm and connect of people. The rich history marked up this occasion of Ganesh Chaturthi as celebration of wisdom, knowledge, prosperity and good fortune. This festival recently has not only brought the common people together but also the brands. There was innovation, a concern for the environment, creativity to lure customers. Of all, the concern for environment and the eco-friendly Ganesh idols, Ganesh idols made of mud with seeds inside are the trend setters of this year. This shows up the growing level of concern to environment on one way making the festival an on-going cultural, and heritage event on the other hand trying to be eco-friendly. This innovation and creativity is very much needed in the modern world.
Online Retailers and Stores flood Offers and Discount Coupons
On the other hand, every festivity gives the opportunity to the commercial brands, street shops, etc. for the common people trying to make the festivity period a marketplace of offers and promotions. Recent offers from brands like Amazon, Fbb, Croma, Reliance, Lenovo, Flipkart, eBay, PepperFry, and many more for the Ganesh Chaturthi. In fact quite a few brands have already started their efforts to attract more Customers forth coming Diwali, other textile retailers springing up with their discounts and offers. Brands have the social media buzzing with brands’ best wishes.
TWITTER releases an EMOJI on account of Ganesh Chaturthi
The emoji which gets activated when a Tweet is posted using #GaneshChaturthi, #HappyGaneshChaturthi, and #Ganeshotsav, the first and the last hashtags in Hindi as well, went live on the evening of Sunday, September 4, 2016, and will be active until the last day of celebrations, on Friday, September 16, 2016.
These all put together businesses can learn a lot from marketing their brands to offering discounts and promotions.