Redesigning your website can seem like a bit of a mysterious process. Where do you begin — and, more importantly, exactly where do you end? A website redesign makes your website look more professional, provides better and more accurate information, and makes your website easier for your customer to use.
Be Optimistic yet Realistic
Your website’s redesign is an exciting opportunity to reconnect with your customers. Ideally, every time you redesign your website you will do so with forward-thinking technologies. The goal is to create a website that will last as long as possible without having to be modified again in the future. But realistically, there is no way to create a “permanent” redesign; you will eventually have to invest in improving your website again in the future.
Sort Your “Must Haves” and “Nice to Haves”
Many business owners get so caught up in the features and functionality that they’ve seen online that they try to throw “everything and the kitchen sink” into the mix. This leads to a never ending and expensive development process. Before you begin your redesign, you should always separate your “must haves” and “nice to haves.” This gives your developer something to focus and build upon.
Keeping Your Website Modern
One of the reasons websites need to be frequently updated is because they need to be kept modern. If your website has fallen behind the time, it’s important that you not only update the technology, but also the appearance — and it’s also important that you don’t try to hold on to trends that have already passed. Redesigning your website often means that you’re going to have to let go of certain stylistic choices that were made in the past. A website that looks old may not be deemed trustworthy by customers, even if the website still works well technically.
Continuing the Development Process
A website is never “done,” though versions of your website may be. It’s important to realize that your website is going to be a continuous project. Redesign you website with this in mind — there should be at least a loose schedule for updates and revisions. This is also where you can add some of your “nice to haves” that may not be feasible now but that may be necessary with future growth. As you can see, the process of redesigning your website can be involved — but it’s also necessary. Websites that aren’t regularly redesigned will quickly become outdated. Eventually they will shift from being outdated to being unusable. An investment in your website is an investment in your customer support, satisfaction, and engagement, and will ultimately help in improving your company’s sales and your customer retention.